BENTON HARBOR, MI — Custom kitchens are on the rise, “statement pieces” are the new standard to bring individuality to design, and sleek, modern appliances are replacing the cookie-cutter designs of kitchens past.
Those are the key findings of a major new nationwide survey conducted among some 500 luxury interior designers and architects by JennAir, the Benton Harbor, MI-based luxury appliance brand. Results of JennAir’s Inaugural Trend Report offer an in-depth look at the luxury kitchen trends impacting home design throughout the U.S.
Results of the survey, JennAir said, “make a clear statement that today’s modern luxury consumers are more passionate than ever about customizing a kitchen that is bespoke to their personalities and breaks through the monotony of basic materials and finishes.”
“With this trend report, we aimed to highlight how today’s modern luxury consumers’ desires have evolved in the past year,” said Lauren Bigger, senior brand marketing manager for JennAir. “With more time spent in the home and kitchen than ever before, design preferences have been transformed, with consumers craving a space that reflects their personalities,” Bigger added.
According to JennAir, 90% of surveyed designers and architects agree that their clients are more focused on designing a space that reflects their own personality than the resale value of the design, while a similar number say that customizing a kitchen design plan has become more important to clients over the past one to two years. Nearly 60% say that clients are asking for a home “that reflects their personality more than a home that reflects common trends,” JennAir reported.
“For modern luxury consumers, the marriage of form and function is key,” Bigger observed. “This year has marked a renewed interest in appliances that set kitchens apart, with consumers willing to pay the price.”
Among key survey results:
• 90% of those polled agree that clients are looking for “statement pieces” to make their kitchens stand out from the crowd.
• 98% agree that appliances should be as beautiful as they are functional.
• 51% of architects and designers say that sleek and modern appliances are the most common growing trend in 2021.
• 73% of designers and architects say COVID-19 at least somewhat impacted client’s design preferences.
• 60% of respondents say client interest increased for professional-style kitchen appliances since the COVID-19 outbreak.
• 43% say clients are asking for more advanced technology features in kitchen build outs than prior to the pandemic.
• 63% of designers and architects are predicting demand for urban living is more likely to increase over the next 12 months as the COVID-19 pandemic eases.